Marketing courses
Marketing courses. Transform your marketing strategy and drive results.
Practical marketing skills for today’s workplace
A wide range of topics
Use what you learn straight away
Marketing skills for any level
Taught by marketing professionals
Flexible study options
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Boost your marketing with persuasive writing techniques. Learn to craft compelling messages for eDMs, social media, and email campaigns. This course helps you use brand tone effectively and inspire action through impactful copywriting.
View Persuasive Writing Course detailsWaitlistJoin the waiting list to be notified when a new class becomes available.Join the waiting listLearn how to harness the power of ChatGPT and other AI tools to enhance business communications. This course equips you to save time, automate tasks, and create high-quality content faster while improving your AI-assisted writing skills.
View Beginner AI Course: Using ChatGPT, Perplexity and Gemini for Business and Marketing Writing detailsWaitlistJoin the waiting list to be notified when a new class becomes available.Join the waiting listMaster AI tools such as ChatGPT and other large language models, along with image creators like Nano Banana, to strengthen your marketing. Learn advanced AI prompt engineering, workflows and automations to produce detailed market, competitor and audience research, content strategies and plans, human quality copy, images and editing techniques for email campaigns, social content, blogs, websites and apps.
View Advanced AI Course: Mastering ChatGPT, Claude, Gemini, Perplexity and Other Tools for Marketing and Content detailsWaitlistJoin the waiting list to be notified when a new class becomes available.Join the waiting listDevelop a strategic marketing plan to align with business goals. Learn market analysis, brand positioning, and digital strategies to drive growth. Gain practical tools to create impactful, data-driven marketing plans.
View Strategic Marketing Planning Course detailsWaitlistJoin the waiting list to be notified when a new class becomes available.Join the waiting listLearn to design professional-quality graphics, presentations, and social media content using intuitive tools and templates. Perfect for beginners looking to create stunning visuals with ease.
View Canva Course: Introduction detailsWaitlistJoin the waiting list to be notified when a new class becomes available.Join the waiting listLearn to create engaging, SEO-friendly web content. This course covers strategies to capture attention, boost search rankings, and drive actions like sales or sign-ups. Ideal for anyone writing web content for business success.
View Web Writing Course with SEO and AI (AEO and AIO) for Search and Content detailsWaitlistJoin the waiting list to be notified when a new class becomes available.Join the waiting listBoost your website's search rankings with essential SEO techniques. Learn keyword research, content optimisation, link-building strategies, and how to track SEO performance to drive organic traffic and grow your online presence. This course also looks at the impact and role of AI in search marketing.
View Introduction to SEO (Search Engine Optimisation) Course detailsWaitlistJoin the waiting list to be notified when a new class becomes available.Join the waiting listLearn how to structure and write media releases that gain attention. This course also covers writing strong headlines, incorporating SEO, and distributing your release effectively. Suitable for anyone seeking to increase media attention.
View Media Release Writing Course: Write and Promote a Press Release detailsWaitlistJoin the waiting list to be notified when a new class becomes available.Join the waiting listThis course provides you with the tools and techniques required to engage diverse and distracted audiences. Learn how you can use stories and storytelling to command attention, convey challenging concepts, and create change.
View Business Storytelling Course: Communicating with Impact detailsWaitlistJoin the waiting list to be notified when a new class becomes available.Join the waiting listLearn to set up and manage successful Google Ads campaigns. Improve traffic, leads, and conversions while reducing costs with this hands-on course. Ideal for business owners and marketers looking to optimise their advertising strategies.
View Google Ads (AdWords) Management Course detailsWaitlistJoin the waiting list to be notified when a new class becomes available.Join the waiting list