Centre for Continuing Education, the University of Sydney ABN: 15 211 513 464 160 Missenden Rd Newtown, 2042 (02) 7255 1577 info@cce.sydney.edu.au Terms and conditions: cce.sydney.edu.au/legal Date of issue:
Discover hundreds of courses from our short courses list, open to everyone, in-person or online. Select by subject area, delivery mode, location, and more to find the right course for you. Enhance your professional development, grow your technical and people skills, and support career progression. Enrol individually or schedule team
This short, introductory course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers.
You'll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed by search engines, and tracking the outcomes. We'll also consider the growing role of AI in search and introduce new online tools and resources to help you implement successful campaigns. Finally, you'll learn about 'link popularity' and how to develop an effective link building strategy, along with the use of Google Search Console and Google Analytics as part of a search marketing strategy.
By the end of this course, you should be able to:
describe the main search engine optimisation techniques for business websites
discuss the process of effective SEO, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes
consider the impact of AI in the search market, and how it can be used as part of an SEO strategy
gain access to new online tools and resources to help implement successful SEO campaigns
understand 'link popularity' and why it is an important part of the optimisation process
look at ways to develop an effective link building program
identify ways Google Search Console and Google Analytics can be used as part of a search marketing strategy.
Overview of search engines and Google results
The differences between SEO and PPC search rankings
Why SEO is essential for any website
What are the main ranking factors used by Google
How AI is impacting the search market
Identifying keywords used by searchers
Planning and implementing optimised website content
Optimising for local search, images and video content
Website design issues to consider as part of an SEO strategy
The importance of links and some ‘link building’ techniques
Tracking the results from an SEO campaign
The use of Google Search Console and Google Analytics
Suitable for small business owners or website marketers who want to achieve more website visits from potential customers searching online. You may be planning to improve your own SEO performance or better understand and review the work of a third party agency.
None
Delivery modes
Face-to-face, presenter taught workshop using your own device
Online workshop via the platform Zoom
Materials
Course materials are provided electronically using Dropbox
Before the course
Please bring along the login details to any existing Google accounts (such as Google Analytics, Ads, Search Console or My Business) if you have access to them. Access to a Content Management System (CMS) such as WordPress would also be useful, but it is not essential.
Boost your website's search rankings with essential SEO techniques. Learn keyword research, content optimisation, link-building strategies, and how to track SEO performance to drive organic traffic and grow your online presence. This course also looks at the impact and role of AI in search marketing.
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An Introduction to User Experience (UX) Design Course
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Clive Hawkins is an experienced marketing professional with over 20 years in direct and online marketing across diverse business sectors. In 2000, he ventured into entrepreneurship, launching his own web marketing business in the UK, which later expanded to include an additional office in Australia. Clive’s expertise shines in search engine marketing campaigns, where his distinct specialisation has made a significant impact. Some of Clive’s notable clients include Panasonic, the Fred Hollows Foundation, and Mirvac.
Since 2002, Clive has been sharing his knowledge and experience through tailored training courses for companies. His mission is to empower businesses to grasp and implement effective online marketing campaigns for their websites. With a practical approach grounded in years of hands-on experience, Clive stands as a reliable guide in the dynamic landscape of online marketing, equipping businesses with the practical tools they need to navigate and succeed in the ever-evolving digital environment.
Was great tutor, venue was fabulous and lunch was an extra treat too. Well presented. Good paced course.
Bettina Kaiser
Very practical course. The tutor covered everything I wanted to know.
Melanie Lawlor
Great course. Really informative. Really enjoyed the course. Thank you very much.
Scott Renneberg
Alexandra Bell
Kelly Hall
Mark Condon
Babak Jalaei
The course may be a life saving event for me as this will open the door of online marketing for the kind of work I do. The tutor was very professional and seems to know a lot about the industry.
Raymond Salomonn
Fanette Robinson
Sonya Ahern
Michael Madsen
Extremely beneficial course. Loved it. Good build up of study sections.
Nadia Gooshan
Gloriah Leo
Stephan Christodoulou
Amazing course! So useful. The lecture was gold and I will be using this knowledge of SEO on PPC in the future.
Charis Ricafuente
Wei-Ling Chan
Michelle Xu
Zoe Abbott
Sarah Hawkesford
Alexandra Yaniv
Penelope Wilson
Lucy Cooper
Great content delivered in a great format! Will definitely return for more short courses in future... thanks!
Kat Ringrose
Sophie Robin
Jacqueline Garcia
Marina Dreher
Rachalle Macabenta
Lauren Bloomfield
Magdalena Dobraszkiewicz
Putta Reddy Ayappagari
Lauren Katsikitis
Emily Webster
Sarah Newlove
Susan Zheng
Anne Phillips
The content and detail was excellent. I was amazed at how much was covered in a day and I walked away feeling more confident about the new found knowledge and definitely felt it was worth it!
Jeannette Herran
Jacqui Bonner
Lisa Cornofsky
Annika Yerushalmy
Haozhi Sun
Rachel Brex
Mio Masilungan
Katie Taylor
Allen Wang
Anthony Lateef
Garry Traynor
Simon Yeoh
Kaye Holder
Caroline Ashmore
John Lohr
Debbie Fitch
Danny Ruch
Sarah Randle
Naomi Peck
Alison Lovat
Julian Harlow
Trisha Valliappan
Cyrille Bouzy
Anne So
Kevin Rack
Jason Whitfield
Alicia Tan
Amiria MacKinnon
Xia Zhao
Michael Ralph
Patrick Sullivan
Deborah Gordon
Rabia Ahmed
Steven Chater
Gregory Quy
Erin O'Neill
Audrey Bertin
Tanvir Mannan
Sindee Gan
Renne Daw
Hollie Young
Lisa Murray
Laura Morcom
Elizabeth Geyer
Corinne Amendolia
Ian Lenton
Rita Wrightson
Taria Campbell
Luisana Valderrama
Natalie Kikken
Jonathan Flynn
Paul Liddle
Fiona Heniuk
Sara Fishwick
Christie McClure
Sneha Belavadi
MEGAN SCARDILLI
Gemma Frayne
Chris Smith
Kim Batchelor
Rose Stamell
Eben Foster
James Bannerman
Michael Day-Nielsen
Peter Thomas
Jolanda Waskito
Brooke Nurthen
Mandeep Sodhi
Stephen McCarthy
Linda Hannah
Amy Troedel
Lauren Deighton
Rhonda Chesterton
Stuart Palmer
Olga Korobko
Thomas Anderson
Jennelle Larven
Aravindan Thalayur Ramachandran
Claire Waddington
Jessica Colusso
Katherine Brodie
An excellent tutor in SEO and SEM, way better than most. The course itself was very clear and pitched at just the right level. We didn't waste the morning on basic stuff, the day moved at just the right pace and all up I took in plenty. Excellent!
John Chalmers
Melissa Jones
Jennifer Simpson
I was really impressed with everything. Convenient location, good facilities, up-to-date course content. Also a great tutor, very knowledgeable and kept it interesting.
Ben McDarmont
We had an excellent and extremely knowledgeable facilitator who delivered each section of the course with confidence and really honed in on the areas that mattered most. Even after one day I've walked away 100% more confident and can't wait to begin implementing all of the new SEO tactics I learnt into my campaigns.
Lauren Kirby
Kat Hyden
Very well run course, very informative and the venue, content and tutor were excellent - and I feel that it is very well priced all things considered! Will be back to CCE for sure!
Eileen Devereux
Campbell McArthur
Vivienne Gaston-Parry
The tutor is really good. I have been to the Analytics course before and it is very structured, but questions are answered from across a whole range of topics. I come over for the courses from Perth and am not disappointed.
Bobbi Fairclough
Rob Kennedy
Madhavi Kanwar
Robyn Gower
Silvia Campos
Vlatko Popovski
Kristy McPherson
Olivia Arezzolo
The course exceeded my expectations. I learnt so much in such a short period of time. Thank you again for such a great course!
Nicole Doyle
Alicia Mingare
Great course! Well presented in easy to understand English not tech jargon. Great practical information that you can put in place immediately.
Ann Cattelan
Po-Tien Goh
Melissa Blanch
Kim Green
Brett Goman
Mark Tourni
Michelle Zhang
The term SEO has often been used by people around me who seem dodgy and I never really took the topic really seriously. After this course I do now.
Anja Wendt
Great one day course that touched based on the basics of SEO marketing. Enough to get you started on your own marketing or an understanding when dealing with SEO professionals.
Bianca Eves
Jayne Cheeseman
Lesley Hine-McKeown
Paula Carqueville
Jill Rocchi
Arabella Clare
Danielle Picker
Sage Seulgi Lee
Pavla Vystrcilova
Great course which really helped to improve my knowledge of SEO. The pace of the course was perfect and the use of practical examples really helped in improving my understanding. I feel equipped with lots of knowledge to go back to the office and implement on my own websites to improve our SEO!
Elizabeth Anderson
Rebecca Tait
Joana Ruival
monika sharma
The tutor had excellent knowledge of his subject and I certainly learnt a lot about SEOs and this will help me to improve the traffic to my website. I think this is a MUST DO course for anyone who has a website! It is no use spending a lot of money on a website if potential clients do not look at it.
Marlene Glenister
Matt Kennedy
June Lim
Sukanya Benil
Edwina Mathews
Janelle Adams
Alan Ha
daniela milanesi
Erin Schrieber
Simon Petocz
Lauren Asmussen
Sara Dominguez
Anishka Beaton
Charlotte Prestifilippo
Holly Perks
Alice Lacey
Alicia Rados
Sok Thach
Michael Erder
Rebecca Smith
Carole Diamond
Kassandra Palmer
Joe Chan
Fiona MacPhail
MAMTA RAMCHANDANI
David Balderston
Emma Sinclair
Fiona Yue
Jack Burton
Mary Tran
Monique Muscat
Monique Muscat
Gill Matthews
Lyn Kliche
A well structured informative course. It provided me with some great insights on how to improve our company website.
Stephen Bradley
Stephen Lee
Joanna Jablonka
Tania Virkel
It was fantastic to have the tutor ask about our specific businesses and go through some of our websites individually.
Elise Roberts
Sarah Pinder
You Xia Li
Bishnu Rimal
Felicha Hogan
This course was possibly of more practical use than my recent diploma!
James Bridle
Allan O'Donnell
Shona Gawel
Jessica Schuil
Zach Workman-Brown
Nick Green
Nicholas Reece
Kait Bastion
Jacob Nassif
Yasmina Sault
Richard Donnelly
Tom Reilly
Samantha Denovan
Marie Perez
Alexandra Pratt
Fiona Wall
Alessandra Ciampi
Zac Donovan
Pabla Cortes Estrada
Lisa Macgregor
Satu Raunola
Scott Zipf
Donna Slattery
Marina Lehmann
This course exceeded my expectations, it was very informative with exactly the right level of depth for each topic. The tutor was very knowledgeable and patient, with questions and practical examples making it very relevant for my marketing job. I would definitely recommend it to colleagues and friends.
Ulrike Hahn
Nicole Gassett
Great course. Really informative and in depth despite being only a 1 day course. Tutor did really well to explain and help understand the content.
Sabit Kozak
Elizabeth Gageler
Mark Salzmann
Maly Andersson
Course was thorough without being too detailed and scary. Tutor really knows their stuff!
Bec Hepworth
Hayley Rodd
George Mathew
Troy Nubley
The tutor was absolutely fantastic. They made everything clear and simple and I took a lot away from the course. I would recommend this for people who want to do SEO themselves or for those who want to give better guidance to their agencies.
Sasha Hartley
Eva Robert
Sally Cubis
Neena Moore
Emma Bishop
Kevin Yap
Brittany Wheeler
Claire Deakin
Paula Prats
Micha Firlefyn
Mya Hunter
Petra Greifenstein
Radhia Jamal Kazura
Faizan Ahmed
Jessie Scandrett
Aber Aziz
Huu Nguyen
Nancy Wang
Graham Sciberras
Andreas Muratidi
Kira Barker
Rebecca Taylor
Nicole Patterson
Bill Kourelakos
Hannah Keogh
Jonathan Holmes-Ross
Iain Catterall
Genevieve Wright
Morgaine Wallace-Steele
Meg Gordon
Louise Unwin
Kristen Fillery
Danilia Walker
Jessica Wagner
Toni Cocilovo
Yvette Schlegelmilch
Silvana Jovic
Nicola Conville
The instructor taught from outside the notes, demonstrating the how-to of the course using GA, Trends, and other external resources. Incredibly helpful to see it all in action.
Trina Ng
Andrew Han
Tanya Goodwin
Lucinda Wood
Laura Ugarte
Kamilla Nielsen
Robyn Lette
Zhengpeng Zou
Sarina Brady
Andrew Farrelly
Madeline Doyle
Bernadette Rowe
Daisy Thompson
Kaye Gaal
Antonia Kratsas
Richelle Lau
Caitlyn Ellender
Lesley Ogbourne
Melissa Hamilton
Jacqualine Hill Connolly
Tsz Ching Wong
Michelle Ang
M'Kaylee Jones
Stephanie Menogue
Sandra Matheson
Sarah Tait
Kwame Ajene Slusher
Ryan van Niekerk
Eric Tsang
Teagan Rayner
Gill Robson
Bob Meredith
Zahra Al Mahdy
Tess McLaughlan
Sally Sayegh
Christine Baric
Brooke Luinstra
Sandra Milutinovic
Daniel Hughes
Jessica Jenneke
Kaitlan Hora
Kate Halloway
Daniel Fary
Karen Geddis
Renae Kiely
Chris Hatton
Kelly Te Heuheu
Christian Khilla
Kyrie Nash
Angie Dutt
Linda Gunek
Debora Miranda Rocha
Sue Gammon
Sanchita Kadambari
Kaite McKenna
Jason Poile
Gemma Puplett
Theresa Fu
Lee Wright
Allan O'Leary
Daniela Aroche
Daniel Lowe
Shaina Barraga
Kate Keech
Mansee Gupta
Rebecca Bonner-Lambert
Laura Garcia
Justine Garuccio
Domenic Garuccio
Jacinta Pignataro
Joel Baldwin
Sandeep Pathak
Norman Sim
Belinda Henderson
Lucy Butler
Jinni Cheah
Ryne Bowden
Brittany Tudela
Meredith King
Danielle Wardle
Jackson Bartulovic
Emma Thomson
Kara Henderson
Sarah Wilson
Christine Holm
Michele Byrne
Rodrigo Dal Bon
Alana Peters
Emily Stevens
Melissa Taylor
Gayle Campbell
Volkan ERMIS
Alexis Barroga
Julia Davis
Very thorough and informative introduction to SEO, with an appropriate level of technical skills shown with relevant tools. The tutor answered our individual questions. He used our individual websites as case studies, which allowed for the participants to bounce ideas off each other.
Julia Robinson
Andrea Oliva
Pip Bell
Jackson Pellow
Jacqueline Wells
Rahni Sadler
Gary White
Jieun Wee
Lauren Borg
Del Hardy
Suzannah Zabel
Zakk Martinovic
Johanna Garcia Soto
Clara Zaitounian
Chandler Milligan
Information was clear and well organised, and pacing through the course was well-handled.
James Bentham
Really interesting, learned some great insights and now have some excellent resources. The trainer was very informative and engaging, thank you.
Caroline Foreman
Natalie Flaskas
I found the course to be very informative and useful. The content was exactly what I needed to go away and apply improve my SEO.
Harry Flaskas
Katie Graham
Hayden Edwards
Hope Woods
Ki-Yeong Kleiner
Sabrina Nizeti
Vil Fulgencio
Libby Hopper
Alice Cao
Merian Gelina Montierro
Leon Rai
Naomi Abood
Malinali Gonzalez
Sam Morison
Sabrina Chng
Jen Miguel
William Burton
Gabriela Ibarra
Daniel Brozzesi
Sally Jelfs
Michelle Wilson
Vivienne Crowle
Courtney Benger
Simon Langford
Candice McDougall
Henry Shi
Sophie McNamara
Kathy Chan
Sarah Petracaro
Ashlee Spence
Adele Stowe-lindner
Yilin Xie
Alycia Inglis
Lauren Castino
Easy to understand and informative - a great introduction for an SEO beginner.
Rhys Brown
Jeremy Gillings
Sarah MacLellan
Katelyn Charles
Kim Buckle
Amazing tutor for this course. He shares knowledge and provides wide range of resources that we can access to help with our current SEO. This is a great course to attend for beginners who’s looking to dive deeper into SEO.
